Jones Reed Partners International - MAGIC PLANET THEMING

CLIENT // Majid Al Futtaim



JRPI ROLE // Cost Management

DETAILS // New Concept Design and Branding for the Magic Planet Family Entertainment Centres. Includes new background ‘Story’ with associated graphics, colour and finishes palette and ride formats.

MAGIC PLANET THEMING Various Locations Within GCC and MENA Region

JRPi was tasked with developing a Cost Management for the Magic Planet Family Entertainment Centres for MAF Leisure & Entertainment with the goal of setting a higher standard of quality family entertainment in the region, while expanding the core audience demographics to include young teens and pre-teens, and a focus on enhanced place making and storytelling that will keep guests returning again and again The Client had already approved a new creative ‘Storyline’ to guide the designs, based on a concept titled “Mining for Magic”. The creative intent of that story into a design plan that maximises the potential of the various Magic Planet sites throughout the GCC and MENA region and increases the quality of the guest experience.  The rollout of the new design will cover the GCC,MENA and Africa regions where MAF Leisure & Entertainment operates.